What Is Reputation Management & Why Is It Important

Chad Wyatt
13 min readMar 22, 2022

“86% of people would pay more for services from a company with higher ratings and reviews.”

Online reputation management is more important now than ever before. Due to the advancement of technology and the increase in social media users, reputation can be destroyed in a heartbeat.

Most businesses, and even individuals, overlook the importance of reputation management and in actual fact, it can be harming your business by turning away customers, decreasing revenue, and tarnishing your brand name.

It can take years to build a solid reputation but only seconds to destroy it. With the way people share information on social media and the internet, ‘seconds’ is more than accurate there. There are steps that can be taken to prevent this, and also manage it if necessary.

What Is Reputation Management?

Online reputation management, or ORM, is the process of actively influencing, monitoring, and improving the portrayal of a business or person online. This can be actively through social media, online review platforms, and major search engine reviews.

There are many different ways that reputation can impact a business or person. The main one to focus on is online reviews, as consumers would actively seek out reviews…

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Chad Wyatt

Content Marketing Manager & Digital Marketing Specialist - I have traveled the world, enjoyed career success through being a digital nomad, and admire branding!