What Is Hyper-Personalization?

Today more than ever, connecting with customers on a personal level is essential for businesses.

61% of people expect brands to tailor experiences based on their preferences.

When implementing personalization in marketing, we often think about addressing customers by their first names in emails and tailoring website experiences based on browsing history.

The level of personalization that can be implemented in marketing now is incredible, which is thanks to advancements in technology.