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What Is Hyper-Personalization?

Chad Wyatt
8 min readDec 13, 2023

Today more than ever, connecting with customers on a personal level is essential for businesses.

61% of people expect brands to tailor experiences based on their preferences.

When implementing personalization in marketing, we often think about addressing customers by their first names in emails and tailoring website experiences based on browsing history.

The level of personalization that can be implemented in marketing now is incredible, which is thanks to advancements in technology.

But, the changing expectations of consumers in an increasingly digital age are moving too fast for regular personalization to keep up and be effective.

That’s where hyper-personalization comes into effect.

While personalization attempts to cater to a group of customers based on shared characteristics, hyper-personalization dives deeper.

It’s about understanding and addressing the unique needs of an individual customer in real-time, leveraging advanced technologies like AI and real-time data analytics.

This is highly significant in today’s competitive marketing landscape where consumers demand more personalization.

In a saturated market, where consumers are bombarded with countless marketing messages daily, hyper-personalization ensures you stand out in the right place at the right time.

The Start of Hyper-Personalization in Marketing

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Chad Wyatt
Chad Wyatt

Written by Chad Wyatt

Content Marketing Manager & Digital Marketing Specialist - I have traveled the world, enjoyed career success through being a digital nomad, and admire branding!

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