35 Essential Email Marketing Tips

Chad Wyatt
18 min readJul 29, 2023

There’s no denying that email marketing is one of the most effective and powerful marketing channels to date. In fact, email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

If done correctly, email marketing can drive revenue, build brand loyalty, increase WOM advertising, and build upon your customer relationship strategy.

The opportunity to create value and grow your business through email marketing is undeniable. Especially as these are people who have already signed up and told you they want to hear from you. (Unless you have purchased email lists or utilizing unsolicited cold campaigns — don’t do that).

That’s why it’s important to utilize these email marketing tips to keep your audience engaged, avoid a bad sender reputation, and generate the most value out of your campaigns.

Create Value in Your Email

Value builds trust and credibility, increases conversion rates, and builds brand loyalty.

Whether it’s discount codes, engaging stories, or interactive content, your emails should get the reader excited and wanting to either click a link or have that excitement for the next communication.

Value can also come in the form of personalization, such as using individual names to address…

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Chad Wyatt

Content Marketing Manager & Digital Marketing Specialist - I have traveled the world, enjoyed career success through being a digital nomad, and admire branding!